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zirconia pendant |By Jennifer Hisir on May 04, 20110
You need to consider some basic principles of sales and marketing. There are thousands of books written on how important it is to build relationships with your clients. There is little doubt that it is a great strategy, but how you go about doing it is the bigger question. To find the right answers, simply think of who you do business with. In many cases, you might even refer to these people as your friends and business partners. It is likely they have earned some level of trust and credibility with you.
Now that you are ready to get a website to showcase your jewelry and Unique Lockets designs, you should find out what keywords to use. Keywords are the words most commonly used by people to search for particular products or services. Wordtracker is a service that assists website owners by helping them to identify the keywords and phrases that are relevant to their particular type of business. This will help you to determine the words to use to attract the most traffic to your site through Search Engine Optimization. SEO is a way of marketing your website through understanding the search process as well as knowing the most popular terms people will search for. This powerful promotional tool will build the traffic to your website over time when you incorporate the right keywords into your web content. There are a variety of ways to drive traffic to your handmade jewelry website. One of the most effective is to publish a blog with useful information on how to wear your jewelry along with photos of your designs. Promoting your site could take a fair time and energy which will require time away from designing jewelry. Be sure you're ready to make this commitment. Building web content is another way to maximize the potential of keywords and SEO marketing. Adding articles and blogs to your website that incorporate relevant keywords for your business will increase your traffic and add value to your website.
Once you have created your website, you are ready to open your virtual doors for business. Paid search marketing will drive more traffic to your website and increase your possibility of making sales.
Customer respect, trust and loyalty are the most important factors influencing the success of any business. Keeping your customers coming back can be achieved by focusing more on the marketing side of the handmade jewelry and wholesale jewelry business. You must earn credibility, respect, trust and loyalty with your handcrafted jewelry prospects to turn them into wholesale jewelry customers that will stick with you over time.
Create a business plan and write it down. Having a plan will ultimately make your online jewelry business dream a reality because you will have a checklist of what needs to be done. Decide your market so you will know how to target it. When you begin writing your business plan, your first questions will be what you intend to sell and how much you will charge for it. First consider the materials you will need to make the jewelry you sell and where you will buy them. There are many wholesale jewelry suppliers online and buying from bulk distributors can mean a significant savings to you. Once you know how much it costs to create a jewelry piece, you are ready to price it for sale online. Your profit margin should be between ten percent to thirty percent of the cost to make the jewelry, depending on the value of the piece and the amount of time it takes to create it.
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